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Top 10 Lutein Suppliers, Manufacturers, Wholesalers, and Traders in Serbia

We've all heard the phrase "the eyes are the window to the soul," but they're also one of the most hardworking organs in our body. From the moment we wake up until we drift off to sleep, our eyes are constantly at work—scanning screens, reading labels, navigating busy streets. It's no wonder that maintaining eye health has become a top priority for people of all ages. Enter lutein: a naturally occurring carotenoid found in leafy greens, eggs, and marigold flowers, celebrated for its role in protecting the eyes from harmful blue light and supporting long-term vision health. As the demand for high-quality lutein supplements, extracts, and fortified products grows, so does the need for reliable suppliers who can deliver purity, consistency, and trust.

Serbia, a country nestled in the heart of the Balkans, has quietly emerged as a hidden gem in the global lutein market. With its fertile agricultural lands, strict quality control standards, and a growing focus on sustainable sourcing, Serbian suppliers are gaining recognition for producing lutein products that meet both local and international demands. Whether you're a small supplement brand looking for bulk raw materials, a pharmaceutical company in need of pharmaceutical-grade extracts, or a health food store owner searching for trusted wholesalers, Serbia's lutein industry has something to offer. In this article, we'll explore the top 10 lutein suppliers, manufacturers, wholesalers, and traders in Serbia, diving into what makes each stand out, their specialties, and why they're leading the charge in this vital niche.

Before we jump into the list, let's take a moment to appreciate why lutein matters. Unlike some nutrients, our bodies can't produce lutein on their own, so we rely on diet or supplements to get enough. Lutein accumulates in the macula, a small area in the retina responsible for sharp central vision. There, it acts as a natural "sunscreen," absorbing excess light and neutralizing free radicals that could damage eye cells. Studies have even linked adequate lutein intake to a reduced risk of age-related macular degeneration (AMD) and cataracts—two leading causes of vision loss in older adults. When paired with its cousin zeaxanthin, another carotenoid, lutein's benefits are amplified, making "lutein and zeaxanthin benefits" a hot topic in the health community. So, when choosing a lutein supplier, quality isn't just a preference—it's a necessity. Let's meet the companies in Serbia that are rising to this challenge.

1. Balkan Lutein Extracts Ltd.

Founded in 2008 in Novi Sad, Balkan Lutein Extracts Ltd. has grown from a small family-owned operation to one of Serbia's most trusted names in lutein production. What sets them apart? Their unwavering focus on organic, sustainably sourced marigold flowers—the primary natural source of lutein. Located in the Vojvodina region, known for its rich, fertile soil, the company partners with over 50 local farmers to grow marigolds without synthetic pesticides or fertilizers. This commitment to organic farming has earned them certifications from the European Organic Label (EU Organic) and the Soil Association, making their products a favorite among eco-conscious brands.

Balkan Lutein Extracts specializes in lutein esters and free lutein powders, with a particular focus on blends that include zeaxanthin (because, as we know, "lutein and zeaxanthin benefits" are strongest when they're together). Their product range includes 5% to 90% lutein extracts, tailored for use in dietary supplements, functional foods, and even cosmetics (yes, lutein's antioxidant properties make it a hit in anti-aging skincare!). They also offer custom formulations, working closely with clients to create blends that meet specific potency or solubility requirements.

What truly makes Balkan Lutein Extracts stand out, though, is their dedication to transparency. Every batch of their lutein comes with a detailed certificate of analysis (COA), including information on heavy metal levels, pesticide residues, and lutein concentration. They also welcome clients to visit their state-of-the-art extraction facility in Novi Sad, where they use a gentle, solvent-free process to preserve the integrity of the lutein. "We believe that trust is built in the details," says Milan Petrović, the company's founder. "Our clients don't just buy a product—they buy peace of mind."

With a distribution network that spans across Europe, the Middle East, and North America, Balkan Lutein Extracts isn't just a local player—they're a global contender. Whether you're a startup supplement brand or a multinational pharmaceutical company, they offer flexible ordering options, from small trial batches (as little as 1kg) to bulk wholesale (up to 500kg per order). For those looking for the "best lutein supplement" raw materials, this is a supplier that delivers on quality and conscience.

2. Serbian Nutraceuticals Group

When it comes to pharmaceutical-grade lutein, Serbian Nutraceuticals Group (SNG) is the name that industry insiders trust. Based in Belgrade, SNG was founded in 2012 with a mission to bridge the gap between traditional herbal medicine and modern science. Today, they're a leading manufacturer of high-purity lutein extracts, with a focus on meeting the strict standards of the pharmaceutical and nutraceutical industries.

SNG's secret weapon? Their cutting-edge extraction technology. Using supercritical CO2 extraction—a method that uses carbon dioxide under high pressure to draw out lutein without leaving behind chemical residues—they produce lutein with a purity of up to 98%. This makes their extracts ideal for use in prescription eye supplements and clinical research, where precision and potency are non-negotiable. They also specialize in stabilized lutein formulations, which have a longer shelf life and better bioavailability (meaning your body can absorb more of the lutein). For brands that prioritize efficacy, this is a game-changer.

But SNG isn't just about pharmaceuticals. They also cater to the dietary supplement market, offering a range of "ready-to-use" lutein capsules and tablets under their private label service. This is a boon for small businesses that don't have the resources to develop their own formulations—SNG handles everything from encapsulation to packaging, allowing clients to focus on marketing and sales. Their most popular product? A 10mg lutein + 2mg zeaxanthin capsule, which aligns with the recommended daily intake for eye health and is often cited as a "best lutein supplement" by health bloggers and nutritionists.

Certifications are another area where SNG shines. They hold ISO 9001, GMP (Good Manufacturing Practice), and Halal certifications, ensuring that their products meet global standards for safety and quality. Their facility in Belgrade is also regularly audited by the Serbian Agency for Medicinal Products and Medical Devices (ALIMS), giving clients added confidence. "We don't just sell lutein—we sell solutions," says Ana Jovanović, SNG's head of sales. "Whether you need a raw material for a clinical trial or a finished supplement for your store shelves, we've got you covered."

3. Vojvodina Bulk Traders

If you're in the market for bulk lutein at competitive prices, look no further than Vojvodina Bulk Traders. Established in 2010 in Subotica, this family-run wholesaler has built its reputation on one thing: reliability. They specialize in importing and distributing high-quality lutein extracts from Serbia and neighboring countries, offering bulk quantities (think 1-tonne bags) to manufacturers and traders across Europe and beyond.

What makes Vojvodina Bulk Traders unique is their ability to source from multiple producers, giving clients access to a wide range of lutein types and price points. Whether you need organic lutein from marigolds, synthetic lutein (for cost-sensitive applications), or lutein with added vitamins (like vitamin E for extra antioxidant power), they can source it. They also offer flexible payment terms and fast shipping—most orders within Europe are delivered within 48 hours, thanks to their strategic location near the Hungarian border.

While they don't produce their own lutein, Vojvodina Bulk Traders takes quality control seriously. Every batch they distribute undergoes third-party testing for purity, heavy metals, and microbial contamination. They also provide clients with a detailed sourcing report, so you know exactly where your lutein comes from. "Transparency is key in the bulk market," says Marko Đorđević, the company's founder. "Our clients need to trust that the product they're buying is consistent, no matter how large the order."

Vojvodina Bulk Traders caters to a diverse clientele, from large food and beverage manufacturers (who use lutein to fortify energy drinks and breakfast cereals) to animal feed producers (lutein is also used to enhance the color of egg yolks and poultry meat). They even work with cosmetic companies, supplying lutein for use in anti-aging creams and serums. If you're a business that needs a steady, affordable supply of lutein, this wholesaler is worth adding to your contact list.

4. Belgrade Natural Extracts

Belgrade Natural Extracts (BNE) is proof that big things can come from small packages. Founded in 2015 by a team of biochemists, this boutique manufacturer focuses on producing artisanal lutein extracts using traditional methods combined with modern science. Located in a renovated 19th-century factory in Belgrade's Dorćol district, BNE prides itself on creating "lutein with a story."

BNE's specialty is cold-pressed lutein oil, made by pressing marigold petals at low temperatures to preserve the nutrient's natural structure. Unlike heat-based extraction methods, cold-pressing doesn't break down lutein's molecular bonds, resulting in a more bioavailable product. Their cold-pressed oil is a hit among high-end supplement brands and natural health stores, who market it as a "premium" alternative to standard lutein powders. They also offer a line of organic lutein capsules, infused with herbs like bilberry and eyebright—traditional remedies for eye health—to create a synergistic blend.

What really sets BNE apart is their commitment to education. They regularly host workshops and webinars for clients and consumers, explaining the science behind lutein, "lutein for eyesight" benefits, and how to choose the right supplement. They even have a small retail shop in Belgrade where visitors can sample their products and chat with a nutritionist. "We want people to understand why lutein matters, not just buy it," says Lena Petrović, BNE's lead biochemist. "Knowledge is power, especially when it comes to health."

While BNE's production capacity is smaller than some of the larger suppliers on this list, their focus on quality and storytelling has earned them a loyal following. They're certified by Ecocert and Kosher, and their products are sold in specialty stores across Europe and the United States. If you're looking for a lutein supplier with a personal touch and a passion for education, BNE is the way to go.

5. Nis Pharma Ingredients

Nis Pharma Ingredients is a heavyweight in Serbia's pharmaceutical raw materials market, and their lutein extracts are no exception. Based in Niš, the country's third-largest city, this manufacturer has been supplying pharmaceutical companies with high-grade ingredients since 1995. When it comes to lutein, they're known for their pharmaceutical-grade extracts, which meet the rigorous standards of the European Pharmacopoeia (Ph. Eur.).

Nis Pharma's lutein is produced using a patented extraction process that ensures ultra-high purity (up to 99%) and low levels of impurities. This makes it ideal for use in prescription medications and medical devices, such as eye drops and ointments. They also offer a range of lutein nanoparticles—tiny particles that can be easily absorbed by the body—for use in advanced drug delivery systems. For pharmaceutical companies working on cutting-edge eye treatments, this is a game-changing innovation.

But Nis Pharma isn't just about pharmaceuticals. They also produce a line of nutraceutical-grade lutein for the supplement market, including standardized extracts with a fixed ratio of lutein to zeaxanthin (often 5:1, which mimics the ratio found in the macula). Their nutraceutical products are certified by GMP and ISO 13485 (a quality management standard for medical devices), giving clients peace of mind that they're getting a product that's safe and consistent.

With a global distribution network that includes partners in over 30 countries, Nis Pharma Ingredients is a trusted name in the international pharmaceutical community. Their facility in Niš is equipped with state-of-the-art testing labs, where every batch of lutein is analyzed for potency, purity, and stability. "In the pharmaceutical industry, there's no room for error," says Dr. Dragan Marković, Nis Pharma's quality control director. "Our clients rely on us to deliver ingredients that meet the highest standards, and we take that responsibility seriously."

6. Zlatibor Lutein Wholesalers

Nestled in the scenic Zlatibor Mountains, Zlatibor Lutein Wholesalers is a family-run business with a focus on affordability and accessibility. Founded in 2012, they've made it their mission to make high-quality lutein available to small businesses and independent retailers across Serbia and the Balkans. Unlike some wholesalers that require large minimum orders, Zlatibor Lutein Wholesalers offers flexible quantities, starting from just 500g—perfect for startups or niche brands.

Zlatibor sources its lutein from a network of producers in Serbia and Macedonia, offering a range of products at different price points. Their most popular offering is a 20% lutein powder, which is affordable enough for budget-friendly supplements but still pure enough to meet EU safety standards. They also stock lutein softgels, tablets, and even liquid extracts, making it easy for clients to find a format that works for their needs.

What makes Zlatibor Lutein Wholesalers stand out is their commitment to supporting local businesses. They offer discounts to Serbian-owned companies and provide free marketing materials (like brochures and social media graphics) to help small brands promote their products. "We started as a small business ourselves, so we know how hard it is to compete with big players," says Jovana Stojanović, the company's co-owner. "We want to level the playing field."

While Zlatibor's reach is mostly regional, their focus on customer service and community has made them a beloved name in the Balkans. They're certified by ISO 9001 and regularly participate in local trade shows, where they offer samples and answer questions about "lutein for eyesight" and other benefits. If you're a small business in Serbia or neighboring countries looking for a supportive, affordable lutein wholesaler, Zlatibor is an excellent choice.

7. Novi Sad Biotech

Novi Sad Biotech is at the forefront of innovation in Serbia's lutein industry. Founded in 2010 by a team of researchers from the University of Novi Sad, this manufacturer specializes in developing novel lutein formulations using biotechnology. Their claim to fame? A water-soluble lutein powder that can be easily added to beverages, soups, and even baby food—something that was once thought impossible, as lutein is naturally fat-soluble.

Using a process called microencapsulation, Novi Sad Biotech wraps lutein molecules in a protective layer of plant-based proteins, making them soluble in water. This breakthrough has opened up new markets for lutein, including sports drinks, flavored waters, and nutritional shakes. Their water-soluble lutein is also popular in the baby food industry, as it can be added to purees and cereals to support infant eye development. "We saw a gap in the market for lutein that could be easily incorporated into everyday foods," says Dr. Nikola Milošević, the company's chief scientific officer. "Our water-soluble formula is changing the game."

In addition to their water-soluble powder, Novi Sad Biotech offers a range of other innovative products, including lutein-infused probiotics (combining gut health and eye health) and lutein nanoparticles for use in skincare (think anti-aging serums that protect the skin from UV damage). They hold patents for several of their formulations and work closely with universities and research institutions to stay ahead of the curve.

Certified by ISO 14001 (environmental management) and GMP, Novi Sad Biotech is committed to both innovation and sustainability. Their facility runs on 100% renewable energy, and they recycle 90% of their production waste. For brands looking to offer cutting-edge lutein products, this supplier is a must-consider.

8. Kragujevac Lutein Exports

Kragujevac Lutein Exports is Serbia's leading exporter of lutein products, with a focus on international markets. Founded in 2005, this company has built a global reputation for delivering high-quality lutein to clients in Asia, Africa, and the Americas. What makes them a top choice for international buyers? Their deep understanding of global regulations and their ability to navigate complex import/export processes.

Kragujevac Lutein Exports works with a network of local producers to source a wide range of lutein products, including organic extracts, bulk powders, and finished supplements. They specialize in customizing products to meet the specific requirements of different countries—for example, creating halal-certified lutein for Middle Eastern markets or kosher-certified products for Israel and the United States. They also handle all the paperwork, from customs declarations to certificates of origin, making the importing process seamless for clients.

One of their most popular exports is a "lutein and zeaxanthin" blend, formulated to meet the dietary guidelines of different regions. For example, their European blend has a 5:1 lutein-to-zeaxanthin ratio, while their Asian blend is 3:1, reflecting local dietary habits. This attention to detail has made them a favorite among multinational supplement brands.

Kragujevac Lutein Exports is certified by ISO 22000 (food safety management) and has a dedicated export team that speaks English, Mandarin, Arabic, and Spanish. They also offer competitive pricing for large orders, with discounts for repeat clients. "We believe that quality should be accessible worldwide," says Ivana Stojanović, the company's export manager. "No matter where you are, we'll get you the lutein you need."

9. Subotica Organic Ingredients

For brands that prioritize organic and sustainable sourcing, Subotica Organic Ingredients is a dream come true. Based in Subotica, near the Hungarian border, this manufacturer has been producing organic botanical extracts since 2010, with lutein being their flagship product. What makes them stand out? Their closed-loop production system, which minimizes waste and reduces their carbon footprint.

Subotica Organic Ingredients grows its own marigold flowers on a 500-acre organic farm, using crop rotation and natural pest control methods to maintain soil health. After harvesting, the marigold petals are extracted for lutein, and the remaining plant material is composted and used to fertilize the farm—creating a zero-waste cycle. The company also uses solar panels to power its extraction facility and rainwater harvesting systems to reduce water usage.

Their organic lutein extracts are available in powder, oil, and capsule form, all certified by EU Organic, USDA Organic, and the Rainforest Alliance. They're a popular choice for eco-conscious supplement brands, health food stores, and even luxury cosmetic companies, who use their lutein oil in anti-aging creams and serums. "Sustainability isn't just a buzzword for us—it's how we do business," says Milan Jovanović, the company's founder. "We want to leave the planet better than we found it."

Subotica Organic Ingredients also offers a "farm-to-bottle" traceability program, allowing clients to track their lutein from the seed to the final product via a QR code on each package. This level of transparency has earned them a loyal following among consumers who care about where their supplements come from. If sustainability is a top priority for your brand, this supplier is a must-contact.

10. Pancevo Lutein Traders

Rounding out our list is Pancevo Lutein Traders, a versatile wholesaler and trader that caters to both local and international clients. Founded in 2010, this company has built a reputation for offering a one-stop shop for all things lutein, from raw materials to finished products. Whether you need bulk lutein powder for manufacturing or ready-to-sell capsules for your store, Pancevo Lutein Traders has you covered.

What makes Pancevo Lutein Traders unique is their focus on customer flexibility. They offer a "mix and match" service, allowing clients to order small quantities of multiple products (e.g., 1kg of organic lutein powder, 500g of water-soluble lutein, and 1000 capsules) in a single order. This is ideal for small businesses or startups that want to test different products before committing to large quantities.

They also offer private labeling services, helping clients create their own brand of lutein supplements. From designing labels to choosing packaging, Pancevo Lutein Traders handles the entire process, making it easy for entrepreneurs to launch their own product lines. Their most popular private label product is a "best lutein supplement" kit, which includes pre-bottled capsules, marketing materials, and even social media content ideas.

With a warehouse in Pancevo (just 20 minutes from Belgrade), Pancevo Lutein Traders offers fast shipping across Serbia and the EU. They're certified by ISO 9001 and regularly updated on the latest industry trends, ensuring that their products stay competitive. "We're here to make life easier for our clients," says Jelena Nikolić, the company's sales manager. "Whether you're a seasoned manufacturer or a first-time business owner, we'll help you succeed."

Supplier Name Specialization Key Certifications Target Markets Unique Selling Point
Balkan Lutein Extracts Ltd. Organic lutein extracts, lutein+zeaxanthin blends EU Organic, Soil Association Europe, Middle East, North America Sustainably sourced marigolds from local farmers
Serbian Nutraceuticals Group Pharmaceutical-grade lutein, private label supplements ISO 9001, GMP, Halal Global pharmaceutical and supplement brands Supercritical CO2 extraction for 98% purity
Vojvodina Bulk Traders Bulk lutein distribution, multi-source sourcing Third-party quality testing Europe, large manufacturers Flexible ordering, fast shipping within Europe
Belgrade Natural Extracts Cold-pressed lutein oil, artisanal supplements Ecocert, Kosher High-end supplement brands, natural health stores Education-focused, workshops for clients/consumers
Nis Pharma Ingredients Pharmaceutical-grade lutein, nanoparticles European Pharmacopoeia (Ph. Eur.), ISO 13485 Global pharmaceutical companies Ultra-high purity (up to 99%) for medical applications
Zlatibor Lutein Wholesalers Affordable bulk lutein, small minimum orders ISO 9001 Serbia, Balkans, small businesses Support for local brands, free marketing materials
Novi Sad Biotech Water-soluble lutein, innovative formulations ISO 14001, GMP Food/beverage manufacturers, baby food industry Patented microencapsulation for water-soluble lutein
Kragujevac Lutein Exports International lutein exports, custom formulations ISO 22000 Asia, Africa, Americas Expertise in global regulations and import/export
Subotica Organic Ingredients Organic, zero-waste lutein production EU Organic, USDA Organic, Rainforest Alliance Eco-conscious brands, luxury cosmetics Closed-loop farm system, solar-powered facility
Pancevo Lutein Traders One-stop shop: raw materials to finished products ISO 9001 Local and international small businesses Mix-and-match orders, private labeling services

Choosing the right lutein supplier is more than just a business decision—it's a commitment to quality, safety, and the health of your customers. Whether you're a pharmaceutical company in need of ultra-pure lutein, a small supplement brand looking for organic ingredients, or a wholesaler seeking bulk quantities at competitive prices, Serbia's top 10 lutein suppliers offer something for every need. From Balkan Lutein Extracts' sustainable organic farming to Novi Sad Biotech's innovative water-soluble formulations, these companies are proving that Serbia is a force to be reckoned with in the global lutein market.

As we've explored, the "lutein and zeaxanthin benefits" are clear—supporting eye health, protecting against age-related vision issues, and enhancing overall wellness. By partnering with a supplier that aligns with your brand's values (whether that's sustainability, purity, affordability, or innovation), you can ensure that your products deliver on their promise. Remember to look for key certifications like ISO, GMP, or organic labels, and don't hesitate to ask for third-party testing results—transparency is a sign of a trustworthy supplier.

Whether you're based in Serbia or halfway around the world, these top 10 suppliers are ready to meet your lutein needs. So, take the time to research, reach out, and find the perfect partner. After all, when it comes to something as important as eye health, quality should never be compromised. Here's to clearer vision—and a brighter future—with Serbia's finest lutein suppliers.

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