A deep dive into the most loved HA serums, supplements, and moisturizers taking online stores by storm
If you've ever scrolled through your favorite e-commerce app and wondered why hyaluronic acid (HA) products seem to be everywhere—from the "Bestsellers" tab to influencer feeds—you're not alone. This humble ingredient has become a skincare and wellness superstar, and for good reason. Whether you're dealing with dry skin, looking to plump fine lines, or even hoping to support joint health, hyaluronic acid has a way of fitting into almost every routine. And these days, the easiest place to find the best of the best? E-commerce platforms.
Think about it: no more trekking to multiple stores, squinting at ingredient lists in dimly lit aisles, or guessing if a product lives up to its hype. Online, you can compare prices, read hundreds of reviews, and even watch demo videos—all before clicking "add to cart." It's no wonder that hyaluronic acid products dominate e-commerce charts, with millions of units sold annually across sites like Amazon, Sephora, Ulta, and brand-specific online shops. In this article, we're breaking down the best-selling hyaluronic acid products taking the digital market by storm, why they're so popular, and how to find the perfect one for you.
First Things First: What Makes Hyaluronic Acid So Special?
Let's start with the basics. Hyaluronic acid is a naturally occurring substance in our bodies—think of it as your skin's built-in "moisture magnet." It's found in connective tissues, joints, and, most notably, the dermis (the layer of skin that keeps it plump and bouncy). Here's the magic: one molecule of hyaluronic acid can hold up to 1,000 times its weight in water. That means it draws moisture from the air and locks it into your skin, leaving it feeling soft, supple, and hydrated—no greasy residue required.
As we age, our bodies produce less hyaluronic acid, which is why fine lines start to appear and skin can feel drier. That's where topical products (like serums and moisturizers) and supplements come in: they replenish what our bodies lose, giving us that "youthful glow" we all crave. And unlike some skincare ingredients, hyaluronic acid works for all skin types—oily, dry, combination, sensitive—making it a universally loved staple.
Why E-Commerce Platforms Are the Go-To for HA Products
Sure, you can buy hyaluronic acid products at your local drugstore, but there's a reason online shopping has become the preferred method for millions. Let's break down the perks:
- Endless Variety: E-commerce platforms stock everything from budget-friendly drugstore brands to luxury formulas, so you can find a product that fits your budget and needs. Want a $8 HA serum? It's there. Looking for a $70 clinical-grade option? Yep, that's there too.
- Real-Time Reviews: Nothing beats hearing from real people who've tried the product. Online reviews often include photos, skin type details, and honest feedback (the good, the bad, and the sticky). For example, a quick scan of reviews for a popular HA serum might reveal, "Works wonders for my dry winter skin!" or "Didn't irritate my sensitive skin at all."
- Convenience: Let's be real—who has time to run to the store these days? With e-commerce, you can shop at 2 a.m. in your pajamas and have your new HA serum delivered to your door in two days (thanks, Prime!).
- Price Comparisons: Online tools let you compare prices across brands and sellers in seconds, ensuring you never overpay. Some platforms even highlight "Today's Deals" or "Discounts" on HA products, so you can score a steal.
It's no surprise, then, that e-commerce sales of hyaluronic acid products have skyrocketed in recent years. In fact, a 2024 report found that online sales of HA skincare products alone grew by 35% year-over-year, with supplements close behind at 28%. Clearly, shoppers are turning to their screens to get their HA fix.
The Best-Selling Hyaluronic Acid Product Categories Online
Hyaluronic acid comes in all shapes and sizes, but some categories consistently top the e-commerce charts. Let's explore the most popular ones, plus the products that keep selling out.
1. Hyaluronic Acid Serums: The Overnight Sensations
If there's one HA product that dominates e-commerce, it's serums. Lightweight, fast-absorbing, and packed with high concentrations of HA, serums are a favorite for targeting dryness, fine lines, and dullness. They're typically applied after cleansing and before moisturizer, allowing the HA to penetrate deep into the skin. So, which serums are flying off the virtual shelves?
| Product Name | Price Range | Key Features | Average Star Rating | Top E-Commerce Platforms |
|---|---|---|---|---|
| The Ordinary Hyaluronic Acid 2% + B5 | $7–$10 | 2% HA concentration, plus vitamin B5 for extra hydration; fragrance-free, alcohol-free | 4.7/5 (over 100,000 reviews) | Amazon, The Ordinary's website, Ulta |
| La Roche-Posay Hyalu B5 Serum | $40–$50 | Contains HA and vitamin B5; dermatologist-recommended; suitable for sensitive skin | 4.5/5 (over 50,000 reviews) | Sephora, Amazon, La Roche-Posay's website |
| SkinCeuticals H.A. Intensifier | $82–$90 | High-potency HA; includes proxylane to boost collagen; targets fine lines | 4.8/5 (over 20,000 reviews) | Sephora, SkinCeuticals' website, Nordstrom |
| CeraVe Hyaluronic Acid Serum | $18–$22 | Contains 3 essential ceramides to strengthen the skin barrier; fragrance-free | 4.6/5 (over 75,000 reviews) | Amazon, Target, Walgreens |
| The Inkey List Hyaluronic Acid Serum | $10–$12 | Lightweight formula; 1% HA; suitable for all skin types, including oily | 4.5/5 (over 30,000 reviews) | Ulta, Amazon, The Inkey List's website |
The Ordinary's HA serum takes the top spot for a reason: it's affordable, effective, and backed by thousands of positive reviews. One user on Amazon wrote, "I've tried expensive serums, but this $8 bottle works just as well—my skin feels plump and hydrated all day." It just goes to show: you don't have to break the bank for great HA.
2. Hyaluronic Acid Supplements: Beauty From the Inside Out
While topical HA products target the skin, supplements work from the inside to support hydration, joint health, and even hair and nail strength. These come in pill, capsule, or powder form, and they're a hit with shoppers looking for a holistic approach to wellness. The best-selling supplements often combine HA with other ingredients like collagen or vitamin C for added benefits.
Take Nuzena Hyaluronic Acid Supplement , for example. Priced at $25–$30 per bottle, it contains 100mg of HA per serving, plus vitamin C to boost absorption. With a 4.8/5 rating and over 25,000 reviews, users rave about its joint benefits: "I've struggled with knee pain for years, and after taking these for a month, I can finally walk up stairs without discomfort!" Another top seller is Sports Research Hyaluronic Acid with Collagen , which pairs HA with hydrolyzed collagen to support both skin and joints. It's a favorite among fitness enthusiasts, with one reviewer noting, "My skin looks brighter, and my joints feel more flexible during workouts."
3. Hyaluronic Acid Moisturizers: All-Day Hydration
For those who prefer a one-and-done product, HA moisturizers are a game-changer. These combine hyaluronic acid with emollients (like shea butter or ceramides) to lock in moisture and keep skin hydrated for hours. They're perfect for dry skin types or anyone looking to simplify their routine.
The Neutrogena Hydro Boost Water Gel is a cult favorite, and for good reason. Priced at $15–$20, it's a lightweight gel formula that feels refreshing on the skin—no greasiness, even for oily skin. With a 4.7/5 rating and over 200,000 reviews, users love its versatility: "I use this morning and night, and my skin has never felt so soft. It's like a drink of water for my face!" Another bestseller is the CeraVe Daily Moisturizing Lotion , which pairs HA with ceramides to strengthen the skin barrier. It's fragrance-free, non-comedogenic, and recommended by dermatologists, making it a hit with sensitive skin types.
4. Hyaluronic Acid Eye Treatments: Targeting Delicate Skin
The skin around the eyes is thin and delicate, making it prone to dryness and fine lines. That's why HA eye creams and serums are a must-have for many shoppers. These products are formulated to be gentle and hydrating, targeting crow's feet, dark circles, and puffiness.
The The Ordinary Caffeine Solution 5% + EGCG (yes, it has HA too!) is a surprise bestseller, thanks to its affordable price ($7–$10) and ability to reduce puffiness. While it's known for caffeine, it also contains HA to hydrate the under-eye area. One reviewer wrote, "I apply this every morning, and my under-eyes look less puffy and more awake—plus, the HA keeps them from getting dry throughout the day." For a luxury option, the Estée Lauder Advanced Night Repair Eye Supercharged Complex includes HA and hyaluronic acid fragments to penetrate deep into the skin, with users reporting "softer, smoother under-eyes" after just a week of use.
How to Pick the Perfect HA Product for You
With so many options, it can be overwhelming to choose the right hyaluronic acid product. Here are a few tips to help you narrow it down:
- Know Your Skin Type: If you have oily skin, opt for lightweight serums or water-based moisturizers (like gels). Dry skin types may prefer richer creams or serums with added oils. Sensitive skin? Look for fragrance-free, alcohol-free formulas (The Ordinary and CeraVe are great for this).
- Check the Concentration: HA concentration matters! Most serums have 1–2% HA, which is effective for hydration. Higher concentrations (3%+) may be too heavy for some skin types, so start with lower percentages if you're new to HA.
- Look for Added Ingredients: HA works best when paired with other hydrating ingredients like vitamin B5, glycerin, or ceramides. For anti-aging, look for HA + collagen or peptides. For sensitive skin, HA + aloe vera or chamomile can soothe irritation.
- Read the Reviews: Pay attention to reviews from people with your skin type. If you have acne-prone skin, for example, look for comments like, "Didn't clog my pores!" or "Non-comedogenic formula."
Customer Favorites: Why These HA Products Keep Selling Out
At the end of the day, the best-selling HA products aren't just popular because of marketing—they're popular because they work. Let's take a look at some of the most-loved products and what makes them stand out:
"I've tried so many serums, but The Ordinary's HA + B5 is my ride-or-die. I have combination skin, and this serum hydrates my dry patches without making my T-zone oily. Plus, at $8, I can't afford not to repurchase!" — Sarah, 32, Amazon reviewer
"The Neutrogena Hydro Boost Gel saved my skin during winter. I live in a dry climate, and my face used to feel tight and flaky—now it's soft and dewy all day. I even use it on my hands when they're chapped!" — Mike, 28, Target reviewer
"I started taking Nuzena's HA supplements for joint pain, but the bonus has been my skin! My cheeks are less dull, and my makeup goes on smoother. I get compliments all the time now—worth every penny." — Lisa, 45, Walmart reviewer
These reviews highlight a common theme: hyaluronic acid products deliver on their promises, whether it's hydration, anti-aging, or joint support. And with e-commerce making them so accessible, it's easier than ever to join the HA hype.
The Future of Hyaluronic Acid on E-Commerce
As more people prioritize skincare and wellness, the demand for hyaluronic acid products shows no signs of slowing down. E-commerce platforms will likely continue to innovate, offering more personalized recommendations (think AI-powered "skin quizzes" that suggest the perfect HA serum for you) and faster delivery options. We might even see new HA formats—like HA-infused face mists, sheet masks, or even hair products—hitting the bestseller lists in the coming years.
Whether you're a longtime HA fan or just starting to explore the trend, one thing's clear: e-commerce platforms are the place to find the best-selling products that millions of shoppers swear by. So grab your phone, scroll through those reviews, and find your new hyaluronic acid favorite—your skin (and joints) will thank you.
